Speaker: Sunil Soares CEO/Founder
By many accounts, intangibles make up 80% of the enterprise value of S&P 500 companies. Traditional definitions of intangibles include goodwill, customer lists and intellectual property but DO NOT include data.
For many Business-to-Consumer (B2C) companies, loyalty programs generate data that have significant value. In this webinar, we will discuss the data economics of loyalty programs.
We will discuss value drivers including Customer Lifetime Value (CLV), gross margins, shopping frequency and loyalty membership. We will also review case studies that showcase the data economics associated with several market-leading loyalty programs.