Webinar: Data Economics – Customer Lifetime Value Example from Retail Banking

Data Economics – Customer Lifetime Value Example from Retail Banking. During this 30-minute webinar, Sunil Soares will walk through a case study that covers the following topics:

  • Customer Lifetime Value (CLV) Methodology
  • Decomposition of various CLV components including Net Interest Margin, Cost to Serve, Cost to Retain and Cost to Acquire
  • Relationship between Cost to Acquire and CLV
  • Application of CLV to customer segmentation
  • Integration of CLV with CRM technologies such as Salesforce and Microsoft Dynamics for Next Best Action
  • Alignment of Data Economics and CLV

 

YDC is a Data Economics platform to help CDO’s quantify the financial value of data. For more information, please visit www.yourdataconnect.com.

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