Webinar: Data Economics – Customer Lifetime Value Example from Retail Banking

Data Economics – Customer Lifetime Value Example from Retail Banking. During this 30-minute webinar, Sunil Soares will walk through a case study that covers the following topics:

  • Customer Lifetime Value (CLV) Methodology
  • Decomposition of various CLV components including Net Interest Margin, Cost to Serve, Cost to Retain and Cost to Acquire
  • Relationship between Cost to Acquire and CLV
  • Application of CLV to customer segmentation
  • Integration of CLV with CRM technologies such as Salesforce and Microsoft Dynamics for Next Best Action
  • Alignment of Data Economics and CLV


YDC is a Data Economics platform to help CDO’s quantify the financial value of data. For more information, please visit www.yourdataconnect.com.

Fill the form below to access the webinar

Your data is secure.
We use cookies to ensure we give you the best experience on our website. If you continue to use this site, we will assume you consent to our privacy policy.

This website uses cookies. By continuing to use this site, you accept our use of cookies as described in our Privacy Policy