Yum! Brands and McDonald’s can Increase Enterprise Value by $319 million and $1.5 billion respectively

Based on our analysis, Yum! Brands, Inc. (“Yum!”) and McDonald’s Corporation (“McDonald’s”) can grow Enterprise Value by $319 million and $1.5 billion respectively for every 10 percent increase in loyalty program penetration. Obviously, a number of factors will impact these estimates including a more precise calculation of Customer Lifetime Value (CLV), loyalty membership, and the […]

Data Monetization Index for Restaurants

December 14, 2021 Summary Key restaurant companies have a Data Monetization Index (DMI) of less than 0.5 percent, primarily driven by the value of their loyalty data. The potential value of customer data is between 1.5 to 3.5 percent of enterprise value. Restaurant companies are able to capture only a portion of their potential customer […]