Data Monetization Index for Movies & Entertainment

January 13, 2022 Summary Netflix has a YDC Data Monetization Index (DMI) of 3.20% compared to 2.63% for ViacomCBS and 1.41% for The Walt Disney Company. The YDC DMI calculation is based exclusively on subscriber data valuation for streaming services. Netflix’s somewhat higher YDC DMI is driven by its higher subscriber counts, lower churn rates […]