YDC Data Monetization Index for Hotels and Resorts

February 25, 2022 Summary Hotels and Resorts companies have a Data Monetization Index (DMI) in the range of 26.06% to 122.43% with an average of 70.63%. The DMI calculation for hotels like Hilton, Marriott, Intercontinental hotels is based exclusively on the data valuation of their respective loyalty customer data and relies on publicly-available data sources […]