DMIᵀᴹ Index for Consumer Packaged Goods

January 13, 2022 Summary Consumer Packaged Goods companies have a YDC Data Monetization Index (DMI) in the range of 9.38% to 28.82% with an average of 11.84%. The YDC DMI calculation for The Coca-Cola Company is based on a valuation of loyalty and supply chain data. For all other companies, the DMI is driven only […]

Data Monetization for the Supply Chain – Illustration from Conagra Brands

Sunil Soares CEO, YourDataConnect Data monetization is critical to different aspects of the business. Supply chain is no exception. To illustrate, we reviewed the 2019 investor data presentation by Dave Biegger, chief supply chain officer at ConAgra Brands, Inc.1 (We use this information for illustrative purposes only and have had no discussions with the […]