Data Economics

Enabling chief data officers and investors to tie the financial value of data to enterprise value

Salesforce Lead Valuation

In this blog, we will review how the YDC Data Valuation Engine ( ties data quality and valuation with Salesforce Leads.

Let’s begin with a high-quality lead in Salesforce with all the relevant attributes duly populated (Figure 1). 

Figure 1: Salesforce lead with high-quality score

In contrast, a low-quality lead has missing first name, phone, salutation and rating  (Figure 2). 

Figure 2: Salesforce lead with low-quality score

We leverage the fully-configurable native data quality scoring logic for Salesforce leads (Figure 3). 

Figure 3: Data quality scoring for leads in Salesforce

The high-level dashboard in Salesforce shows that leads have a data quality score of 70 percent while contacts and opportunities have not yet been scored (Figure 4).

Figure 4: Data quality dashboard in Salesforce

YDC Data Valuation engine showcases a potential lead data valuation of $600,000 based on 1M leads at $0.60 per lead. However, YDC “haircuts” this valuation to 70% based on the data quality score. As a result, the lead data valuation is $420,000 (Figure 5).

Figure 5: Lead data valuation in YDC

Figure 6: Data balance sheet in YDC

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