Salesforce Lead Valuation

In this blog, we will review how the YDC Data Valuation Engine ( ties data quality and valuation with Salesforce Leads.

Let’s begin with a high-quality lead in Salesforce with all the relevant attributes duly populated (Figure 1). 

Figure 1: Salesforce lead with high-quality score

In contrast, a low-quality lead has missing first name, phone, salutation and rating  (Figure 2). 

Figure 2: Salesforce lead with low-quality score

We leverage the fully-configurable native data quality scoring logic for Salesforce leads (Figure 3). 

Figure 3: Data quality scoring for leads in Salesforce

The high-level dashboard in Salesforce shows that leads have a data quality score of 70 percent while contacts and opportunities have not yet been scored (Figure 4).

Figure 4: Data quality dashboard in Salesforce

YDC Data Valuation engine showcases a potential lead data valuation of $600,000 based on 1M leads at $0.60 per lead. However, YDC “haircuts” this valuation to 70% based on the data quality score. As a result, the lead data valuation is $420,000 (Figure 5).

Figure 5: Lead data valuation in YDC

Figure 6: Data balance sheet in YDC

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