In this blog, we will review how the YDC Data Valuation Engine (www.yourdataconnect.com) ties data quality and valuation with Salesforce Leads.
Let’s begin with a high-quality lead in Salesforce with all the relevant attributes duly populated (Figure 1).
Figure 1: Salesforce lead with high-quality score
In contrast, a low-quality lead has missing first name, phone, salutation and rating (Figure 2).
Figure 2: Salesforce lead with low-quality score
We leverage the fully-configurable native data quality scoring logic for Salesforce leads (Figure 3).
Figure 3: Data quality scoring for leads in Salesforce
The high-level dashboard in Salesforce shows that leads have a data quality score of 70 percent while contacts and opportunities have not yet been scored (Figure 4).
Figure 4: Data quality dashboard in Salesforce
YDC Data Valuation engine showcases a potential lead data valuation of $600,000 based on 1M leads at $0.60 per lead. However, YDC “haircuts” this valuation to 70% based on the data quality score. As a result, the lead data valuation is $420,000 (Figure 5).
Figure 5: Lead data valuation in YDC
Figure 6: Data balance sheet in YDC