Data Economics

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Prime Therapeutics and UnitedHealth Group Pharmacy Benefits have Average Customer Lifetime Value of $57 and $94 respectively

Sunil Soares CEO & Founder, YDC / Max Moeller Data Analyst, YDC

Prime Therapeutics manages pharmacy benefits on behalf of 19 Blue Cross and Blue Shield health care plans. As a private company that is wholly owned by these Blue Plans, Prime discloses limited financial information. Based on publicly-available information, Prime has an average Customer Lifetime Value (CLV) of $57 across 33 million members or $1.9 billion in aggregate. This compares to an average CLV of $94 across 60 million members of UnitedHealth Group Pharmacy Benefits.

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