Data Economics

Enabling chief data officers and investors to tie the financial value of data to enterprise value

Planet Fitness Aggregate Customer Lifetime Value is Equivalent to 7.5 percent of Enterprise Value

Sunil Soares, CEO & Founder – YDC | Max Moeller, Data Analyst- YDC

Planet Fitness, Inc. (Ticker: PLNT) is a U.S. operator of franchise and company-owned fitness centers. Based on publicly-available information, PLNT has a YDC Intangible Asset Index (IAI) of 7.5 percent. This metric indicates that the Aggregate Customer Lifetime Value (CLV) of PLNT is 7.5 percent of Enterprise Value. The IAI is also 7.5 percent but would have been much higher if other data-intensive intangibles relating to franchisees, real estate, equipment, and equipment were also included in the analysis.  

Other news

Copyright 2022 YDC™ is a registered trademark of YourDataConnect, LLC. All Rights Reserved.

Sign up for our Newsletter

Get news from YDC in your inbox.
By submitting this form, you are consenting to receive marketing emails from: YourDataConnect, 180 Old Tappan Road, Building 5, Old Tappan, NJ, 07675, US, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.
We use cookies to ensure we give you the best experience on our website. If you continue to use this site, we will assume you consent to our privacy policy.

This website uses cookies. By continuing to use this site, you accept our use of cookies as described in our Privacy Policy