Nike can Unlock $6.0 to $13.5 billion in Enterprise Value with Metaverse-Driven Peloton Acquisition

NIKE, Inc. (“Nike”) has the potential to drive $6.0 to $13.5 billion in enterprise value with a Peloton Interactive, Inc. (“Peloton”) acquisition. These numbers are based solely on the incremental value of metaverse data to Nike. Our estimates would be impacted by a number of factors including data privacy, user adoption of the metaverse and the growth in user counts for Nike’s loyalty program.

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