DMIᵀᴹ Index for Interactive Home Entertainment is Driven by Microtransaction and Advertising Data Products

February 20, 2022


The Interactive Home Entertainment industry has a DMIᵀᴹ in the range of 48.15% to 99.96%. The DMI Index is driven by an intense focus on microtransaction and advertising revenue within the industry.

A higher DMI Index is generally preferable across companies and industries. By way of reference, internet companies have a higher DMI Index because most of their enterprise value is derived from data. For example, Google’s DMI Index is 93 percent as we will discuss in a later blog.


DMI Index

The YDC team recently published a DMI Index for the Interactive Home Entertainment industry.  For example, the DMI’s Index for Activision Blizzard is shown here.



  • DMI Index = Data Valuation / Enterprise Value
  • Data Valuation equals the value of microtransaction and advertising data products
  • Enterprise Value =  Equity Value + Long Term Debt – Cash, a key metric used in the investment community

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