Data Economics

Enabling chief data officers and investors to tie the financial value of data to enterprise value

YDC Data Monetization Index for Interactive Home Entertainment is Driven by Microtransaction and Advertising Data Products

February 20, 2022


The Interactive Home Entertainment industry has a YDC Data Monetization Index (DMI) in the range of 48.15% to 99.96%. The YDC DMI is driven by an intense focus on microtransaction and advertising revenue within the industry.

A higher YDC DMI is generally preferable across companies and industries. By way of reference, internet companies have a higher YDC DMI because most of their enterprise value is derived from data. For example, Google’s DMI is 93 percent as we will discuss in a later blog.

YDC Data Monetization Index (DMI)

The YDC team recently published a YDC Data Monetization Index (DMI) for the Interactive Home Entertainment industry.  For example, the DMI’s for Activision Blizzard is shown here.


  • YDC Data Monetization Index (DMI) = Data Valuation / Enterprise Value
  • Data Valuation equals the value of microtransaction and advertising data products
  • Enterprise Value =  Equity Value + Long Term Debt – Cash, a key metric used in the investment community

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