Data Economics

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YDC Data Monetization Index for Interactive Home Entertainment is Driven by Microtransaction and Advertising Data Products

February 20, 2022

Summary

The Interactive Home Entertainment industry has a YDC Data Monetization Index (DMI) in the range of 48.15% to 99.96%. The YDC DMI is driven by an intense focus on microtransaction and advertising revenue within the industry.

A higher YDC DMI is generally preferable across companies and industries. By way of reference, internet companies have a higher YDC DMI because most of their enterprise value is derived from data. For example, Google’s DMI is 93 percent as we will discuss in a later blog.

YDC Data Monetization Index (DMI)

The YDC team recently published a YDC Data Monetization Index (DMI) for the Interactive Home Entertainment industry.  For example, the DMI’s for Activision Blizzard is shown here.

Defintions

  • YDC Data Monetization Index (DMI) = Data Valuation / Enterprise Value
  • Data Valuation equals the value of microtransaction and advertising data products
  • Enterprise Value =  Equity Value + Long Term Debt – Cash, a key metric used in the investment community

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