DMIᵀᴹ Index for Apparel, Accessories & Luxury Goods

February 14, 2022


Apparel, Accessories & Luxury Goods companies have a DMIᵀᴹ Index in the range of 11.7% to 31.02% with an average of 16.11%. The DMI Index calculation for NIKE, Inc., V.F. Corporation and Adidas is based on a valuation of loyalty and supply chain data. For all other companies, the DMI Index is driven only by supply chain data because we did not have access to good information about loyalty membership. 

A higher DMI Index is generally preferable across companies and industries. By way of reference, internet companies have a higher DMI Index because most of their enterprise value is derived from data. For example, Google’s DMI Index is 93 percent as we will discuss in a later blog.



  • DMI Index = Data Valuation / Enterprise Value
  • Data Valuation = Supply Chain Data Valuation + Loyalty Data Valuation
  • Enterprise Value =  Equity Value + Long Term Debt – Cash, a key metric used in the investment community



The YDC team recently published DMI Index for major Apparel, Accessories & Luxury Goods companies in the United States. Here is an example for NIKE, Inc. along with a benchmark that includes other companies in the industry.

The data valuation is based on research that indicates that better supply chain visibility can improve revenues by 11.7%. The data valuation for NIKE, Inc., V.F. Corporation and Adidas includes the valuation of their more than 300 million, 12 million and 165 million loyalty members The total value of data will likely be higher once additional datasets relating to product, employees and real estate are included. Going forward, we will be working to make the data valuation more real-time.

We excluded loyalty data for the other companies because we did not have access to good information about member counts.

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