Data Monetization Book

Data Monetization: Driving Quantifiable Financial Benefits from Enterprise Data Management

Data monetization is a cross-functional discipline that draws from best practices in enterprise data management (EDM), technology, legal engineering, and finance to leverage data to increase revenues, reduce costs, and manage risk. EDM programs have generally found it extremely difficult to get senior management buy-in in the absence of regulatory pressures or the fear of a data breach. Data monetization is an approach to drive quantifiable business benefits from data and information. This bottom-line-driven approach is key to generating business adoption with stakeholders.

This book provides a step-by-step guide to data monetization and covers the following topics:
1. Introduction to data monetization
2. Identify stakeholders
3. Build inventory of use cases
4. Develop business cases to monetize data
5. Execute data monetization initiatives
6. Realize business benefits
7. Legal engineering to combine data, law, and technology to achieve regulatory compliance
8. Sensitive data management
9. Data monetization for consumer protection law
10. Industry-specific use cases in financial services and life sciences
11. Data marketplace

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