Data Economics

Enabling chief data officers and investors to tie the financial value of data to enterprise value

Customer Lifetime Value – A Retail Banking Study

Customer Lifetime Value (CLV) is the net present value of the profit that accrues from a customer over the course of their relationship with a company. CLV calculation methodologies vary in complexity from simple rules to predictive analytics. This case study covers the CLV methodology for the retail customers of a small U.S. based regional bank with just over $1 billion in tangible book value. Although this analysis uses only public information, we have sanitized the numbers and the identity of the bank.

Other news

Copyright 2022 YDC™ is a registered trademark of YourDataConnect, LLC. All Rights Reserved.

Sign up for our Newsletter

Get news from YDC in your inbox.
By submitting this form, you are consenting to receive marketing emails from: YourDataConnect, 180 Old Tappan Road, Building 5, Old Tappan, NJ, 07675, US, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.
We use cookies to ensure we give you the best experience on our website. If you continue to use this site, we will assume you consent to our privacy policy.

This website uses cookies. By continuing to use this site, you accept our use of cookies as described in our Privacy Policy