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YDC estimates the Microsoft Corporation Data Monetization Index (DMI) to be 8.91% based on publicly available information.
DMI is a measure of how well a company monetizes its data. It is a ratio of the company’s data value to its enterprise value.
The average DMI for the Information Technology industry is 1.04%.
The DMI is based on a data value of $358,687,328,415 and an enterprise value of $2,048,902,299,650
The data valuation is calculated as follows:
DMI can be increased through the creation of data products. A data product enables some goal (such as revenue growth, cost reduction, or risk mitigation) through the use of data. The user of a data product could be internal to the company (for example, the marketing department) or external (such as customers, partners, or regulators).
Data products are produced from other data products that the company collects through its normal business operations.
Example data products for this company are presented below.
| Name | Description | Uses Data Product | Customer Type |
|---|---|---|---|
| Human Resources | LinkedIn Talent Insights provides real-time data including talent supply and demand, company reports and employer branding metrics. | 12 billion data points on talent, companies, jobs, skills, and schools from LinkedIn | Corporate Human Resources Departments |
| Sensitive Data Management | SonarQube uses the Github APIs to analyze repositories for vulnerabilities. Although GitHub is open source, SonarQube most likely has to pay Microsoft for GitHub API access since it is a commercial product. | GitHub Code Repositories | SonarQube |
| Industrial IoT | The Azure (IoT) is a collection of Microsoft-managed cloud services that connect, monitor, and control billions of IoT assets. | Optomize the storage and retrival of Cloud Data | Transport & Logistics, Healthcare, Energy, Retail |
