Yum! Brands and McDonald’s can Increase Enterprise Value by $319 million and $1.5 billion respectively for every 10% increase in Loyalty Plan Penetration

Based on our analysis, Yum! Brands, Inc. (“Yum!”) and McDonald’s Corporation (“McDonald’s”) can grow Enterprise Value by $319 million and $1.5 billion respectively for every 10 percent increase in loyalty program penetration. Obviously, a number of factors will impact these estimates including a more precise calculation of Customer Lifetime Value (CLV), loyalty membership, and the […]

Bose has $1.57 Billion in Potential Untapped Customer and Device Data Value

Bose has approximately $1.57 billion in potential untapped customer and device data value. Companies across industries are establishing loyalty programs to better understand their customers. In addition, Amazon Echo, Google Nest and Sonos are collecting device data from customer homes to tweak their offerings and better serve customers. DOWNLOAD REPORT

Data Monetization Index for Property and Casualty Insurance

February 2, 2022 Summary The Data Monetization Index (DMI) for major Property & Casualty (P&C) insurers is in the range of 69% to 116%. For example, American International Group (AIG) has a DMI of 69.31% while Allstate has a DMI of 115.71%. A higher DMI is generally preferable across companies and industries. By way of […]

Data Monetization Index for Agricultural & Construction Machinery

February 2, 2022 Summary The Data Monetization Index (DMI) for major retailers is in the range of 3.5% to 4.5%. Deere & Company and Caterpillar have DMI’s of 3.60% and 4.45% respectively driven by the valuation of telematics data.  A higher DMI is generally preferable across companies and industries. By way of reference, Google’s DMI is […]

Data Monetization Index for Information Technology

December 16, 2021 Summary The Data Monetization Index (DMI) for Information Technology companies varies by industry and company: Application and Systems Software companies like Salesforce, Workday and ServiceNow have DMI’s in the range of 0.03% to 0.07% driven the valuation of product analytics and employee data Information Technology Consulting companies like Accenture, Cognizant and DXC […]

Data Monetization Index for Railroads

January 14, 2022 Summary We have calculated the Data Monetization Index (DMI) for key Class I railroads in the United States. Class I railroads are major rail carriers based on annual revenues as defined by the United States Surface Transportation Board. The DMI’s for the companies are in the range of 0.92% to 2.22%.  The […]

Data Monetization Index for Materials

January 13, 2022 Summary Materials companies have a Data Monetization Index (DMI) in the range of 8.43% to 11.70% with an average of 10.63%. The DMI calculation is based exclusively on the impact of improved supply chain visibility on company revenues.  A higher DMI is generally preferable across companies and industries. By way of reference, […]

Data Monetization Index for Movies & Entertainment

January 13, 2022 Summary Netflix has a Data Monetization Index (DMI) of 3.20% compared to 2.63% for ViacomCBS and 1.41% for The Walt Disney Company. The DMI calculation is based exclusively on subscriber data valuation for streaming services. Netflix’s somewhat higher DMI is driven by its higher subscriber counts, lower churn rates and the fact […]

Data Monetization Index for Consumer Packaged Goods

January 13, 2022 Summary Consumer Packaged Goods companies have a Data Monetization Index (DMI) in the range of 9.38% to 28.82% with an average of 11.84%. The DMI calculation for The Coca-Cola Company is based on a valuation of loyalty and supply chain data. For all other companies, the DMI is driven only by supply […]